Share the Dignity drive during August

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Woolworths storewoman Jessica Serio of Yanchep and assistant manager Mike Burgess of Butler encourage customers to donate sanitary products for women and girls in need.

DURING August, Share the Dignity is calling on Australians to help eradicate period poverty and asking that for every sanitary product consumers buy, they also buy one for a woman or girl in need.

The donations can be dropped off at a Woolworths supermarket and Share the Dignity volunteers will collect and deliver the sanitary products to charities in their local community. 

Woolworths storewoman Jessica Serio of Yanchep who works at Yanchep Central Shopping Centre said she got involved with Share the Dignity and to help build rapport with the community and because it was a good cause.

“There are a lot of women out there who need the support,’’ she said.

Share the Dignity founder Rochelle Courtenay said 3.2 million Australians were living under the poverty line with more than half of those women and young girls many of whom were unable to afford necessary sanitary products. 

 “So many women, every month, have to forfeit sanitary products because they cannot afford them,’’ she said.

“Many mothers have to choose between buying sanitary items and feeding their children. 

“While this is a major problem facing our society it is a topic that not many people want to talk about.

I applaud Woolworths for taking leadership in addressing this ‘taboo’ subject and helping the Share the Dignity team in driving greater awareness of this growing issue.

“The support Woolworths has shown since becoming a partner just a few months ago is already making a meaningful difference.
“Having a collection point in all of their supermarkets this month will make it even easier for shoppers to play their role in helping thousands of Australian women and girls in need.”

Since forming the partnership earlier this year, Woolworths has donated five cents from every pack of sanitary items sold, including pads, tampons, liners or period briefs, across its stores nationally. 

Funds donated to date by Woolworths will be used to purchase 30 new Pink Box Dignity vending machines, which dispense free period packs to women and girls in need in domestic violence refuges, homelessness hubs and schools.

Woolworths Supermarkets managing director Claire Peters said the company was committed long term to supporting Share the Dignity in their aim to end period poverty for Australian women.

“We know that small dignities can make a big difference and we urge our generous customers for their support in offering a small act of kindness this month to give back dignity to Australia’s most vulnerable women.’’