Carabooda and Gingin producers a Good Choice

Agriculture and Food Minister Alannah MacTiernan, MC Anna Gare and keynote speaker and brand expert Adam Ferrier at the launch of the Good Choice campaign.

YANCHEP and Gingin consumers will be asked to support local food businesses, as part of a new marketing campaign which rolls out across the state in July.

A & S Canzirri is a family business based in Carabooda, which has been producing bagged celery, tomatoes and watermelon for the Canning Vale markets since the mid-1950s.

The farm also provides to the South Australian market.

Fini Olives is a privately owned Western Australian Company with trees located at the grove in the Moore River region of Western Australia.

The company produces three olive oil varieties and has a pressing facility in Gingin.

Gingin Grass Fed Beef’s mission is to supply Western Australia’s best tasting free range, hormone and chemical free beef.

The Good Choice campaign has been developed in collaboration with industry, and is designed to re-energise the Department of Agriculture and Food’s Buy West Eat Best program.

Department food director Deborah Pett said the Buy West Eat Best program had strong support from its 130 members to promote the buy local message to consumers.

“Industry has committed to significant investment and collaboration in developing this new Good Choice campaign to reignite interest in the program.

“Major contributors have included Mt Barker Chicken, Amelia Park and Linley Valley Pork,” she said.

“The campaign aims to remind WA consumers of the importance of buying local to not only support our producers and retailers but also reap other benefits such as the freshness and quality of local produce.”

Ms Pett said there were many factors influencing food purchasing, such as food trends, price and quality, as well as food provenance.

“Our local wholesalers, restaurants and retailers are doing an excellent job highlighting the source of their produce and can influence consumer decision making at every purchase point.

“The Good Choice campaign will aid in this by simply asking consumers to make a good choice by choosing local.”

Ms Pett said research in 2016 showed 85 per cent of consumers surveyed had an awareness of the Buy West Eat Best brand and a strong preference for buying locally-produced food.

“The new campaign will strengthen this message at point of purchase, and enhance sales and brand awareness of WA products under the Buy West Eat Best program.’’

Strict criteria determines eligibility of a Buy West Eat Best registered product, which is required to be ‘fished, farmed or grown’ in Western Australia.