A FREE marketing workshop to help businesses market their products and services will be held in Clarkson on Tuesday.
Yanchep businesses can attend the workshop to be held at the Clarkson Library, which will be run by Business Station advisor Daniel Devellerez, who wants to motivate and inspire others to use marketing to grow their businesses.
“The workshop will give local businesses of any kind, from a small cake making venture, to a car cleaning service or anything at all, the tools to successfully market their business,’’ he said.
“It’s a hands on session that helps identify their target markets and how to hit those targets.”
“Businesses will gain very useful skills that they can turn into a great marketing plan.”
“When business owners leave the ‘Mother of all Marketing’ workshop, they’ll go with the templates and tools to implement a strategy, so we’ll already have done most of the groundwork on the night which means they leave empowered to grow their business.”
For the past eight years Mr Devellerez has led the marketing team at West Coast Institute to develop and implement strategies to increase student applications and build and maintain the West Coast brand as the premier training organisation in the northern suburbs.
Mr Devellerez said the workshop would cover the basics of marketing – why it can’t be avoided and how it benefited your business.
Other topics to be covered included establishing the core benefit or point of difference of your business, product or service.
He will show you how a SWOT analysis will show you the strengths, weaknesses, opportunities and threats applicable to your business.
The workshop will help you identify your target markets and their influences and how to choose the right medium of communication for each target market.
Finally it will encourage you to pick one medium of communication – social media, advertising, sponsorship, event plan – and then to carry it out.
The workshop will be held on Tuesday, July 12 from 5.30pm to 8.30pm.