Ocean Keys minimises the Amazon effect

The owners of Ocean Keys Shopping Centre say their focus remains on creating superior shopping experiences in high performing centres. Picture: Anita McInnes

SHOPPING centre owners are playing down the importance of what the arrival of Amazon warehouses in Perth will do to their brick-and-mortar businesses.

Some commentators say businesses such as JB Hi-Fi and Harvey Norman will all be massively affected by the arrival of the online giant.

Others say it will just hasten the process whereby the Millennial generation and even Gen X are already accessing virtually any product or service they want from their smartphone.

When asked what Amazon setting up a warehouse in Perth would do to shopping centres such as Ocean keys Shopping Centre and its tenants AMP Capital Shopping Centres managing director Mark Kirkland said AMP saw Amazon’s introduction to the Australian market as an extension and acceleration of the broader online penetration that has been occurring for several years.

“In reality, online represents around 7.5 per cent of the retail market today,” he said.

“AMP Capital still expects the online market share to steady at around 15 per cent over the long term, consistent with our research dating back to 2012.

“AMP Capital’s focus remains on creating superior shopping experiences in high performing centres through delivery of the best selection of retailers, creation of food experiences and dining precincts, and provision of convenience and services.

‘We aim to deliver great places and inspiring shopping experiences that attract customer visitation and cannot be replicated online.

“We will continue to create destinations that resonate with shoppers and increase dwell time through a market-leading internal placemaking capability and out customer led approach.

‘In WA, Ocean Keys Shopping Centre is a great example of a recent development that appeals to the local community, and our investment in Garden City and Karrinyup shopping centre developments will continue to create great retail and entertainment destinations for the WA market.”

Amazon was contacted for comment.