A NEERABUP pet cremation business says its success can be put down to four initiatives, including expanding its business to customers from Two Rocks down to Mandurah and across to Mt Helena.
Passing Paws Pet Cremations managing director Lee Cassell said the most important initiate had been introducing the company’s same day service.
“This (has been) the backbone of our growth and has proven to be a hugely popular business move which has now been replicated by pet crematoriums nationally,’’ he said.
“Usually customers have to wait 10-14 days for their pet’s ashes to be returned, but with Passing Paws, this can be achieved the same day.
Mr Cassell said another successful initiative was the company’s what happens next campaign.
“This is where we take sole responsibility for the health and well-being of our customers after their loss.
“We introduced free empathy sessions designed (to help) people who are struggling to come to terms with losing their pets.’’
He said the free empathy sessions run monthly in their family room or at local parks and reserves.
Another initiative was free mental health training for vet clinics on the subjects of compassion fatigue and dealing with grieving customers.
“This is to help staff in clinics identify the early signs of compassion fatigue in the work place as the vet industry is the highest suicide industry, with compassion fatigue being named as one of the major attributing factors.
Passing Paws Pet Cremations, which is in the Meridian Park industrial estate, recently won the Business News rising star awards 2017 for a startup business.
Mr Cassell said the company now provided cremation services for about 200 pets a month.