Tourism strategy to benefit Gingin

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The Shire of Gingin is part of the Northern Growth Alliance. File picture

 

THE shires of Gingin, Chittering and Dandaragan have hired a consultancy firm to help develop a tourism strategy for the region.

On  Thursday, February 1 in a joint statement the shires of Gingin, Dandaragan and Chittering, which together form the Northern Growth Alliance, said Economic Transitions would help develop a strategy -from research and strategic planning, to marketing and business plans.

Economic Transitions principal Kim Hewson said the region was home to some of the best tourist attractions in Western Australia from the Pinnacles to sand-boarding in Lancelin, the beautiful beaches of Jurien Bay, the rolling hills of the Chittering Valley, carpets of wildflowers, gorgeous countryside and hidden gem wineries.

By working together, these shires can really maximise their publicity and encourage more people to visit this beautiful region,’’ she said.

“I will be working with the group to develop a sub-regional action plan which will help address current and future tourism needs.

“I will undertake research to understand the region and its current tourism offering, look at opportunities for new development or growth, and suggest business models and planning tools which can help the regions work together to maximise their potential.”

The Northern Growth Alliance is home to some of the best tourist attractions in WA, according to Kim Hewson from Economic Transitions. File picture
The Northern Growth Alliance is home to some of the best tourist attractions in WA, according to Kim Hewson from Economic Transitions. File picture

The statement said the members of the Northern Growth Alliance worked together to address shared problems, issues and challenges, to advance the interests of the region, develop and implement resource sharing strategies, work on regional service delivery models and undertake studies to address industry development and growth.

“The aim of the alliance is to plan for future growth and to promote the region to investors, businesses, tourists and locals as an accessible and vibrant region with a strong economic future,’’ the statement said.

The alliance was awarded a grant through community chest funding from the Wheatbelt Development Commission and is supported by the McGowan Government through Royalties for Regions.