TO help businesses, local governments and community groups get their message out to readers and customers Yanchep News Online offers animated leaderboard ads, an animated MREC ad and two other right hand side animated ads.
The ads link to an individual business, local government or community group’s website, Facebook page and can also link to a sponsored content on the Yanchep News Online website.
The sponsored content is similar to advertorial in a newspaper but with the benefit of the content also posted on the website’s Facebook page as well as being tweeted.
The pictures below show the different stages of an animated Australia Day breakfast ad for the Yanchep Two Rocks Community Recreation Association.
According to Nigel Roberts from Yell Creative a leaderboard is the first to load banner ad, at the top of the page, above the content. (https://yellcreative.com/everything-you-need-to-know-about-digital-advertising-formats/)
They are the first advertisement seen when a user visits a page and are a big, highly visible size.
They offer advertisers a great deal of space in a prominent position without intruding on content.
Yanchep News Online also includes the leaderboard ad at the bottom of every story (see the third picture below).
The examples below are of the different stages of an animated MREC ad for the 2021 Community Awareness Expo organised by the Yanchep Central Shopping Centre.
The MREC ad is a highly prominent ad unit that typically sees higher than average click through rates.
The MREC is normally located above the fold on the right side of the page.
Yanchep News Online ® is your portal for news, sports, business and real estate in the wider Yanchep area and the Shire of Gingin.
The City of Wanneroo suburbs, which Yanchep News Online focuses on are Alkimos, Butler, Carabooda, Eglinton, Jindalee, Neerabup, Nowergup, Pinjar, Two Rocks and Yanchep.
Between December 28 and January 20 this year there were 5774 post engagements on the stories on the Yanchep News Online Facebook page.
According to Google Analytics statistics between January 1, 2020 and December 31, 2020 Yanchep News Online had 63,000 users recording 97,000 sessions.
On January 27 most readers were local and metropolitan Perth but there were readers from other parts of Australia and a few overseas readers from the USA, UK and Norway.
Most readers were in the 25 to 34 age group followed by 45 to 55-year-olds and 35 to 44-year-olds.
For all advertising inquiries contact firstname.lastname@example.org or call 0427 115 049.